Floriculture is the growing and marketing of flowers and foliage plant. It encompasses flower production, processing, marketing, and distribution.
The floriculture products include cut flowers and foliage, potted plants, bedding/garden plants, and propagation materials. The Floriculture sector is one of Uganda’s top ten foreign exchange earners contributing close to $ 30 million in export revenue. Uganda’s flowers are grown almost exclusively for the export market, with 98% of production exported to the Netherlands. Of this, 90% of the flowers are sold through the auctions and 10% are sold through direct sales, mainly to florists. The main types of flowers grown in the country are roses and cuttings.
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