In a bid to extend services closer to taxpayers and expand its horizons, URA has acquired new office space in Kasangati.
Tucked away within the blocky Mutasa House, just adjacent to the main road, the new office, which is being renovated, will serve as a modern, well-equipped hub where citizens and businesses can easily access URA services.
The office is undergoing an extensive makeover. Its walls, once plain and tired, are now livelier than ever, the windows, once pale, and uninspiring, are now refreshed with a URA brand coating. The visual identity is breathing new life into the enclosure, giving the space a fresh, compelling, bold modern look.
The facelift isn’t just about aesthetics; it’s a clear signal that URA is committed to providing a better customer experience. Gloria Alum, Ag. Supervisor branding will attest to this.
“Branding is about more than just making our offices look good. It’s about building trust, showing that we are professional, and giving people confidence in the services we offer,” she says. “When clients walk into a URA office, the space needs to reflect who we are and what we stand for.”
The transformation of this Kasangati office is just the beginning of URA’s broader mission to revitalize its image across the country. Gloria reveals that URA plans to brand all its offices within Uganda’s single customs territory, spanning the Eastern, Northern, and Central regions.
“This is part of our long-term vision to ensure that every URA office across Uganda presents a consistent, coherent and professional image,” she says. “It’s about making sure that no matter where you go, you know that you’re dealing with a trusted and reliable partner.”
But for URA, branding isn’t only about appearance. It’s also deeply linked to their Corporate Social Responsibility (CSR) initiatives. Gloria emphasizes that branding and CSR go hand in hand, as both help reinforce URA’s mission to serve the public in a meaningful way.
Take for instance, just two months ago, URA partnered with the Kampala Catholic Archdiocese in a heart-warming effort to raise funds for the Nsambya Babies Home, with the Commissioner General, John Rujoki Musinguzi, leading the charge as both the chief walker and key fundraiser of the day.
More recently, just a week ago, URA once again demonstrated its commitment to social responsibility by participating in the fourth edition of the annual Kampala Homecoming event, where they made a meaningful contribution of over 200 Braille Bibles to support visually impaired individuals.
“Through engaging in responsible corporate practices, and showcasing our values, we strengthen our brand and our connection with the public,” Gloria explains.
The facelift is a testament to URA’s dedication to being a reliable ally in Uganda’s growth journey, focused on delivering value and fostering strong, client-centred relationships that contribute to building a brighter future for the country.
By Dismas Nuwaine
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